As happened when Israel attacked Lebanon several years ago in an attempt to severely weaken, even destroy the terrorist organization Hizbullah, international media and public opinion are increasingly sympathetic to the suffering of Israel’s enemies.
Al Jazeera, the BBC, CNN and other major international and national networks are focusing on the suffering of Gazans, and they neglect to cover the suffering of Israelis due to Hamas’ rocket attacks. Israel is increasingly portrayed as a country that bombs children, women and the elderly, civilians in other words, rather than terrorists.
This is a major problem: we already see public opinion shifting in favor of the Palestinians rather than Israel’s offensive. The more news outlets show photos and videos of killed Palestinian civilians, the more support for Israel will drop and Israel may very well end up isolated, despite America’s current support, which is due to end January 20th when Barack Obama takes office.
Al Jazeera, for instance, calls the attack “War on Gaza.” Note that they do not call it a “war on Hamas,” or “on extremists,” but on Gaza as a whole. This is the picture most mainstream news outlets are painting for the public.
Anti-Israel and pro-Palestine protests have already taken place in Arab and Western countries, which are likely to increase in the coming days. The longer Israel’s attack continues, the more international media show evidence of Palestinian suffering and the more Israel acts as if no humanitarian crisis is taking place in Gaza, the more people will turn against the Jewish nation-state, which could very well result in yet another PR victory for a terrorist organization.
Israel has to ensure that, whatever happens, it wins the PR war. This means that it has to make clear, time and again, that it cares greatly about Palestinian civilians. It has to give evidence to mainstream and new media of Israeli support for innocent Palestinian civilians. It has to make sure that there are enough doctors in Gaza who can then help wounded Palestinians.
At the same time, Israel will have to show, with photos, videos and personal testimonies, that the attacks were absolutely necessary. It could even take reporters with it during the invasion: let them film the fighting themselves, so they too will see that the Palestinians have more weapons than they like to admit, and that the attack was provoked by Hamas’ refusal to do business with Israel and its constant, daily aggression toward its neighbor.
Israel has to, finally, do something about the information war. It has to make sure that foreigners see that they too are suffering and that they are taking care to prevent civilian casualties and suffering. If it is seen as the aggressor, as it currently is, it will have great trouble finding diplomatic solutions in the year ahead.
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